Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Shop Ziddi is the idea behind the name.
The willingness to stay stubborn about the things that matter.
And that matters, especially now. Because creatives are constantly asked to adapt. To follow trends. To optimise. To compromise. To move in whatever direction seems safest.
What Pallavi and Malvika remind us is that every meaningful creative practice is built on a few things you're unwilling to let go of. A point of view. A value. A belief about how things should be made.
Being ziddi is not about refusing change. It's about protecting what matters while everything around you changes.
And that's why this conversation matters. Because creatives need to hear from people who have built something by staying committed to their convictions. People who understand that persistence is often a creative skill, not just a personality trait.
And that's why this feels like the kind of conversation that belongs with Pallavi Lalwani and Malvika Lalwani, at Shop Ziddi.
- orange chowk.
We built this because creatives need a room like this.If Shop Ziddi believes that too, let's figure out what doing this together looks like.
We want that to be with Pallavi Lalwani and Malvika Lalwani, at Shop Ziddi, with a curated room of creatives and designers from the community.
The question on the table: What are you unwilling to compromise on? No stage. No script. Just the room.